Lookbook | Heaven by Marc Jacobs
FRUiTS is the legendary Japanese street style bible, founded by Shoichi Aoki in 1997. A monthly magazine devoted to chronicling the budding fashion subcultures of Tokyo, FRUiTS served as a beacon of inspiration to designers and stylists throughout the ensuing decade. In a time before fashion blogs and street style photography at fashion week, Aoki's magazine was the portal through which such integral movements as Harajuku Girls, Gothic Lolitas, and Ganguro Girls were transmitted to the world.
Vibrant, spirited brands like Marc Jacobs were amongst those heavily featured in these street snaps throughout the last 20+ years. As an ode to the psychedelic FRUiTS style, Marc Jacobs commissioned Aoki to capture a series of fashion-inclined subjects wearing Heaven in their own authentic way. The cast includes friend of the brand Yoon Ambush, punk photography icon Jin Satoh, and the new wave of stylish youths Kurebayashi, Daisaku, and beyond.
Photographed by Shoichi Aoki
Styled by Yosuke Shoji
CHIKARA AND MIND INFECTION
FRIENDS OF FRUiTS
FRUiTS is the legendary Japanese street style bible, founded by Shoichi Aoki in 1997. A monthly magazine devoted to chronicling the budding fashion subcultures of Tokyo, FRUiTS served as a beacon of inspiration to designers and stylists throughout the ensuing decade. In a time before fashion blogs and street style photography at fashion week, Aoki's magazine was the portal through which such integral movements as Harajuku Girls, Gothic Lolitas, and Ganguro Girls were transmitted to the world.
Vibrant, spirited brands like Marc Jacobs were amongst those heavily featured in these street snaps throughout the last 20+ years. As an ode to the psychedelic FRUiTS style, Marc Jacobs commissioned Aoki to capture a series of fashion-inclined subjects wearing Heaven in their own authentic way. The cast includes friend of the brand Yoon Ambush, punk photography icon Jin Satoh, and the new wave of stylish youths Kurebayashi, Daisaku, and beyond.
Photographed by Shoichi Aoki
Styled by Yosuke Shoji
HARUKA
BIG LOVE RECORDS
FRUiTS is the legendary Japanese street style bible, founded by Shoichi Aoki in 1997. A monthly magazine devoted to chronicling the budding fashion subcultures of Tokyo, FRUiTS served as a beacon of inspiration to designers and stylists throughout the ensuing decade. In a time before fashion blogs and street style photography at fashion week, Aoki's magazine was the portal through which such integral movements as Harajuku Girls, Gothic Lolitas, and Ganguro Girls were transmitted to the world.
Vibrant, spirited brands like Marc Jacobs were amongst those heavily featured in these street snaps throughout the last 20+ years. As an ode to the psychedelic FRUiTS style, Marc Jacobs commissioned Aoki to capture a series of fashion-inclined subjects wearing Heaven in their own authentic way. The cast includes friend of the brand Yoon Ambush, punk photography icon Jin Satoh, and the new wave of stylish youths Kurebayashi, Daisaku, and beyond.
Photographed by Shoichi Aoki
Styled by Yosuke Shoji
JIN SATOH
PHOTOGRAPHER
FRUiTS is the legendary Japanese street style bible, founded by Shoichi Aoki in 1997. A monthly magazine devoted to chronicling the budding fashion subcultures of Tokyo, FRUiTS served as a beacon of inspiration to designers and stylists throughout the ensuing decade. In a time before fashion blogs and street style photography at fashion week, Aoki's magazine was the portal through which such integral movements as Harajuku Girls, Gothic Lolitas, and Ganguro Girls were transmitted to the world.
Vibrant, spirited brands like Marc Jacobs were amongst those heavily featured in these street snaps throughout the last 20+ years. As an ode to the psychedelic FRUiTS style, Marc Jacobs commissioned Aoki to capture a series of fashion-inclined subjects wearing Heaven in their own authentic way. The cast includes friend of the brand Yoon Ambush, punk photography icon Jin Satoh, and the new wave of stylish youths Kurebayashi, Daisaku, and beyond.
Photographed by Shoichi Aoki
Styled by Yosuke Shoji
DAISAKU
SKATER
FRUiTS is the legendary Japanese street style bible, founded by Shoichi Aoki in 1997. A monthly magazine devoted to chronicling the budding fashion subcultures of Tokyo, FRUiTS served as a beacon of inspiration to designers and stylists throughout the ensuing decade. In a time before fashion blogs and street style photography at fashion week, Aoki's magazine was the portal through which such integral movements as Harajuku Girls, Gothic Lolitas, and Ganguro Girls were transmitted to the world.
Vibrant, spirited brands like Marc Jacobs were amongst those heavily featured in these street snaps throughout the last 20+ years. As an ode to the psychedelic FRUiTS style, Marc Jacobs commissioned Aoki to capture a series of fashion-inclined subjects wearing Heaven in their own authentic way. The cast includes friend of the brand Yoon Ambush, punk photography icon Jin Satoh, and the new wave of stylish youths Kurebayashi, Daisaku, and beyond.
Photographed by Shoichi Aoki
Styled by Yosuke Shoji
KUREBAYASHI
FRIEND OF FRUiTS
FRUiTS is the legendary Japanese street style bible, founded by Shoichi Aoki in 1997. A monthly magazine devoted to chronicling the budding fashion subcultures of Tokyo, FRUiTS served as a beacon of inspiration to designers and stylists throughout the ensuing decade. In a time before fashion blogs and street style photography at fashion week, Aoki's magazine was the portal through which such integral movements as Harajuku Girls, Gothic Lolitas, and Ganguro Girls were transmitted to the world.
Vibrant, spirited brands like Marc Jacobs were amongst those heavily featured in these street snaps throughout the last 20+ years. As an ode to the psychedelic FRUiTS style, Marc Jacobs commissioned Aoki to capture a series of fashion-inclined subjects wearing Heaven in their own authentic way. The cast includes friend of the brand Yoon Ambush, punk photography icon Jin Satoh, and the new wave of stylish youths Kurebayashi, Daisaku, and beyond.
Photographed by Shoichi Aoki
Styled by Yosuke Shoji
YOON AMBUSH
DESIGNER
FRUiTS is the legendary Japanese street style bible, founded by Shoichi Aoki in 1997. A monthly magazine devoted to chronicling the budding fashion subcultures of Tokyo, FRUiTS served as a beacon of inspiration to designers and stylists throughout the ensuing decade. In a time before fashion blogs and street style photography at fashion week, Aoki's magazine was the portal through which such integral movements as Harajuku Girls, Gothic Lolitas, and Ganguro Girls were transmitted to the world.
Vibrant, spirited brands like Marc Jacobs were amongst those heavily featured in these street snaps throughout the last 20+ years. As an ode to the psychedelic FRUiTS style, Marc Jacobs commissioned Aoki to capture a series of fashion-inclined subjects wearing Heaven in their own authentic way. The cast includes friend of the brand Yoon Ambush, punk photography icon Jin Satoh, and the new wave of stylish youths Kurebayashi, Daisaku, and beyond.
Photographed by Shoichi Aoki
Styled by Yosuke Shoji
IORI YAMAKI
STYLIST
FRUiTS is the legendary Japanese street style bible, founded by Shoichi Aoki in 1997. A monthly magazine devoted to chronicling the budding fashion subcultures of Tokyo, FRUiTS served as a beacon of inspiration to designers and stylists throughout the ensuing decade. In a time before fashion blogs and street style photography at fashion week, Aoki's magazine was the portal through which such integral movements as Harajuku Girls, Gothic Lolitas, and Ganguro Girls were transmitted to the world.
Vibrant, spirited brands like Marc Jacobs were amongst those heavily featured in these street snaps throughout the last 20+ years. As an ode to the psychedelic FRUiTS style, Marc Jacobs commissioned Aoki to capture a series of fashion-inclined subjects wearing Heaven in their own authentic way. The cast includes friend of the brand Yoon Ambush, punk photography icon Jin Satoh, and the new wave of stylish youths Kurebayashi, Daisaku, and beyond.
Photographed by Shoichi Aoki
Styled by Yosuke Shoji
KANANO AND SAKINA
MEMBERS OF FEMME FATALE
FRUiTS is the legendary Japanese street style bible, founded by Shoichi Aoki in 1997. A monthly magazine devoted to chronicling the budding fashion subcultures of Tokyo, FRUiTS served as a beacon of inspiration to designers and stylists throughout the ensuing decade. In a time before fashion blogs and street style photography at fashion week, Aoki's magazine was the portal through which such integral movements as Harajuku Girls, Gothic Lolitas, and Ganguro Girls were transmitted to the world.
Vibrant, spirited brands like Marc Jacobs were amongst those heavily featured in these street snaps throughout the last 20+ years. As an ode to the psychedelic FRUiTS style, Marc Jacobs commissioned Aoki to capture a series of fashion-inclined subjects wearing Heaven in their own authentic way. The cast includes friend of the brand Yoon Ambush, punk photography icon Jin Satoh, and the new wave of stylish youths Kurebayashi, Daisaku, and beyond.
Photographed by Shoichi Aoki
Styled by Yosuke Shoji
HIROMICHI
FACETASM FOUNDER
FRUiTS is the legendary Japanese street style bible, founded by Shoichi Aoki in 1997. A monthly magazine devoted to chronicling the budding fashion subcultures of Tokyo, FRUiTS served as a beacon of inspiration to designers and stylists throughout the ensuing decade. In a time before fashion blogs and street style photography at fashion week, Aoki's magazine was the portal through which such integral movements as Harajuku Girls, Gothic Lolitas, and Ganguro Girls were transmitted to the world.
Vibrant, spirited brands like Marc Jacobs were amongst those heavily featured in these street snaps throughout the last 20+ years. As an ode to the psychedelic FRUiTS style, Marc Jacobs commissioned Aoki to capture a series of fashion-inclined subjects wearing Heaven in their own authentic way. The cast includes friend of the brand Yoon Ambush, punk photography icon Jin Satoh, and the new wave of stylish youths Kurebayashi, Daisaku, and beyond.
Photographed by Shoichi Aoki
Styled by Yosuke Shoji
KUREBAYASHI
FRIEND OF FRUiTS
FRUiTS is the legendary Japanese street style bible, founded by Shoichi Aoki in 1997. A monthly magazine devoted to chronicling the budding fashion subcultures of Tokyo, FRUiTS served as a beacon of inspiration to designers and stylists throughout the ensuing decade. In a time before fashion blogs and street style photography at fashion week, Aoki's magazine was the portal through which such integral movements as Harajuku Girls, Gothic Lolitas, and Ganguro Girls were transmitted to the world.
Vibrant, spirited brands like Marc Jacobs were amongst those heavily featured in these street snaps throughout the last 20+ years. As an ode to the psychedelic FRUiTS style, Marc Jacobs commissioned Aoki to capture a series of fashion-inclined subjects wearing Heaven in their own authentic way. The cast includes friend of the brand Yoon Ambush, punk photography icon Jin Satoh, and the new wave of stylish youths Kurebayashi, Daisaku, and beyond.
Photographed by Shoichi Aoki
Styled by Yosuke Shoji
SEIYA OHTA
HAIRSTYLIST
FRUiTS is the legendary Japanese street style bible, founded by Shoichi Aoki in 1997. A monthly magazine devoted to chronicling the budding fashion subcultures of Tokyo, FRUiTS served as a beacon of inspiration to designers and stylists throughout the ensuing decade. In a time before fashion blogs and street style photography at fashion week, Aoki's magazine was the portal through which such integral movements as Harajuku Girls, Gothic Lolitas, and Ganguro Girls were transmitted to the world.
Vibrant, spirited brands like Marc Jacobs were amongst those heavily featured in these street snaps throughout the last 20+ years. As an ode to the psychedelic FRUiTS style, Marc Jacobs commissioned Aoki to capture a series of fashion-inclined subjects wearing Heaven in their own authentic way. The cast includes friend of the brand Yoon Ambush, punk photography icon Jin Satoh, and the new wave of stylish youths Kurebayashi, Daisaku, and beyond.
Photographed by Shoichi Aoki
Styled by Yosuke Shoji
MANON
FRIEND OF FRUiTS
FRUiTS is the legendary Japanese street style bible, founded by Shoichi Aoki in 1997. A monthly magazine devoted to chronicling the budding fashion subcultures of Tokyo, FRUiTS served as a beacon of inspiration to designers and stylists throughout the ensuing decade. In a time before fashion blogs and street style photography at fashion week, Aoki's magazine was the portal through which such integral movements as Harajuku Girls, Gothic Lolitas, and Ganguro Girls were transmitted to the world.
Vibrant, spirited brands like Marc Jacobs were amongst those heavily featured in these street snaps throughout the last 20+ years. As an ode to the psychedelic FRUiTS style, Marc Jacobs commissioned Aoki to capture a series of fashion-inclined subjects wearing Heaven in their own authentic way. The cast includes friend of the brand Yoon Ambush, punk photography icon Jin Satoh, and the new wave of stylish youths Kurebayashi, Daisaku, and beyond.
Photographed by Shoichi Aoki
Styled by Yosuke Shoji
KATY AND KAREN
MEMBERS OF ZOC
FRUiTS is the legendary Japanese street style bible, founded by Shoichi Aoki in 1997. A monthly magazine devoted to chronicling the budding fashion subcultures of Tokyo, FRUiTS served as a beacon of inspiration to designers and stylists throughout the ensuing decade. In a time before fashion blogs and street style photography at fashion week, Aoki's magazine was the portal through which such integral movements as Harajuku Girls, Gothic Lolitas, and Ganguro Girls were transmitted to the world.
Vibrant, spirited brands like Marc Jacobs were amongst those heavily featured in these street snaps throughout the last 20+ years. As an ode to the psychedelic FRUiTS style, Marc Jacobs commissioned Aoki to capture a series of fashion-inclined subjects wearing Heaven in their own authentic way. The cast includes friend of the brand Yoon Ambush, punk photography icon Jin Satoh, and the new wave of stylish youths Kurebayashi, Daisaku, and beyond.
Photographed by Shoichi Aoki
Styled by Yosuke Shoji
SHOICHI AOKI
FRUiTS FOUNDER AND PHOTOGRAPHER