Privacy Shield | Marc Jacobs

Privacy Shield

Last Updated: May 25, 2018

Marc Jacobs International, L.L.C. (“MJI”) respects your concerns about privacy. MJI participates in the EU-U.S. and Swiss-U.S. Privacy Shield frameworks (collectively, the “Privacy Shield”) issued by the U.S. Department of Commerce. MJI commits to comply with the Privacy Shield Principles with respect to Consumer Personal Data the company receives from the EU and Switzerland in reliance on the Privacy Shield. This Policy describes how MJI implements the Privacy Shield Principles for Consumer Personal Data.

For purposes of this Policy:

“Consumer” means any natural person who is located in the EU or Switzerland, but excludes any individual acting in his or her capacity as an Employee.

“Controller” means a person or organization which, alone or jointly with others, determines the purposes and means of the processing of Personal Data.

“Employee” means any current, former or prospective employee, contractor, intern or temporary worker of MJI or any of its EU or Swiss affiliates, or any related individual whose Personal Data MJI processes in connection with an employment relationship, who is located in the EU or Switzerland.

“EU” means the European Union and Iceland, Liechtenstein and Norway.

“Personal Data” means any information, including Sensitive Data, that is (i) about an identified or identifiable individual, (ii) received by MJI in the U.S. from the EU or Switzerland, and (iii) recorded in any form.

“Privacy Shield Principles” means the Principles and Supplemental Principles of the Privacy Shield.

“Processor” means any natural or legal person, public authority, agency or other body that processes Personal Data on behalf of a Controller.

“Sensitive Data” means Personal Data specifying medical or health conditions, racial or ethnic origin, political opinions, religious or philosophical beliefs, trade union membership (including trade union-related views or activities), sex life (including personal sexuality), information on social security measures, the commission or alleged commission of any offense, any proceedings for any offense committed or alleged to have been committed by the individual or the disposition of such proceedings, or the sentence of any court in such proceedings (including administrative proceedings and criminal sanctions).

MJI’s Privacy Shield certification, along with additional information about the Privacy Shield, can be found at For more information about MJI’s processing of Consumer Personal Data, please visit MJI’s Privacy Policy.

Types of Personal Data MJI Collects

MJI obtains Personal Data about Consumers in various ways. For example, MJI collects Personal Data from Consumers when they (1) engage in transactions with us, (2) fill out Customer Information Cards in retail stores or (3) visit MJI’s website. The company may use this information for the purposes indicated in MJI’s Privacy Policy. The types of Personal Data MJI collects include:

  • • Contact information, such as name, email and postal address and telephone number;
  • • Information about Consumers’ transactions;
  • • Online credentials, such as username and password, when Consumers register online or subscribe to our newsletters or other features on our website;
  • • Demographic data such as nationality and birth date;
  • • Information Consumers provide when they enter sweepstakes or contests or submit survey responses;
  • • Information about Consumers’ product interests;
  • • Personal Data in content Consumers submit, such as when Consumers email us by clicking on MJI email address hyperlinks on our website; and
  • • other data collected automatically through our website (such as IP addresses, device ID, browser characteristics, device characteristics, operating system, language preferences, referring URLs, information on actions taken on our website, and dates and times of website visits).

When Consumers purchase goods from us online, we use a third party payment company to handle the payment transactions. MJI does not obtain Consumer payment card data in connection with online transactions.

MJI also obtains Personal Data of representatives of its distribution partners and service providers. The information obtained may include contact information and payment or financial account data. MJI uses this information to manage its relationships with its distribution partners and service providers, process payments, and carry out MJI’s obligations under its contracts with these parties.

MJI also may obtain and use Consumer Personal Data in other ways for which MJI provides specific notice at the time of collection.

MJI’s privacy practices regarding the processing of Consumer Personal Data comply with the Privacy Shield Principles of Notice; Choice; Accountability for Onward Transfer; Security; Data Integrity and Purpose Limitation; Access; and Recourse, Enforcement and Liability.


MJI provides information in this Policy and MJI’s Privacy Policy about its Consumer Personal Data practices, including the types of Personal Data MJI collects, the types of third parties to which MJI discloses the Personal Data and the purposes for doing so, the rights and choices Consumers have for limiting the use and disclosure of their Personal Data, and how to contact MJI about its practices concerning Personal Data.

Relevant information also may be found in notices pertaining to specific data processing activities.


The company generally offers Consumers the opportunity to choose whether their Personal Data may be (i) disclosed to third-party Controllers or (ii) used for a purpose that is materially different from the purposes for which the information was originally collected or subsequently authorized by the relevant Consumer. These Consumers may contact MJI as indicated below regarding the company’s use or disclosure of their Personal Data. Unless MJI offers these Consumers an appropriate choice, the company uses Personal Data only for purposes that are materially the same as those indicated in this Policy.

MJI shares certain Consumer Personal Data with its affiliates and subsidiaries. MJI may disclose Consumer Personal Data without offering an opportunity to opt out, and may be required to disclose the Personal Data, (i) to third-party Processors the company has retained to perform services on its behalf and pursuant to its instructions, (ii) if it is required to do so by law or legal process, or (iii) in response to lawful requests from public authorities, including to meet national security, public interest or law enforcement requirements. MJI also reserves the right to transfer Consumer Personal Data in the event of an audit or if the company sells or transfers all or a portion of its business or assets (including in the event of a merger, acquisition, joint venture, reorganization, dissolution or liquidation).

Accountability for Onward Transfer of Personal Data

This Policy and MJI’s Privacy Policy describe MJI’s sharing of Consumer Personal Data.

Except as permitted or required by applicable law, MJI provides Consumers with an opportunity to opt out of sharing their Personal Data with third-party Controllers. MJI requires third-party Controllers to whom it discloses such Consumer Personal Data to contractually agree to (i) only process the Personal Data for limited and specified purposes consistent with the consent provided by the relevant Consumer, (ii) provide the same level of protection for Personal Data as is required by the Privacy Shield Principles, and (iii) notify MJI and cease processing Personal Data (or take other reasonable and appropriate remedial steps) if the third-party Controller determines that it cannot meet its obligation to provide the same level of protection for Personal Data as is required by the Privacy Shield Principles.

With respect to transfers of Consumer Personal Data to third-party Processors, MJI (i) enters into a contract with each relevant Processor, (ii) transfers Personal Data to each such Processor only for limited and specified purposes, (iii) ascertains that the Processor is obligated to provide the Personal Data with at least the same level of privacy protection as is required by the Privacy Shield Principles, (iv) takes reasonable and appropriate steps to ensure that the Processor effectively processes the Personal Data in a manner consistent with MJI’s obligations under the Privacy Shield Principles, (v) requires the Processor to notify MJI if the Processor determines that it can no longer meet its obligation to provide the same level of protection as is required by the Privacy Shield Principles, (vi) upon notice, including under (v) above, takes reasonable and appropriate steps to stop and remediate unauthorized processing of the Personal Data by the Processor, and (vii) provides a summary or representative copy of the relevant privacy provisions of the Processor contract to the Department of Commerce, upon request. MJI remains liable under the Privacy Shield Principles if the company’s third-party Processor onward transfer recipients process relevant Personal Data in a manner inconsistent with the Privacy Shield Principles, unless MJI proves that it is not responsible for the event giving rise to the damage.


MJI takes reasonable and appropriate measures to protect Consumer Personal Data from loss, misuse and unauthorized access, disclosure, alteration and destruction, taking into account the risks involved in the processing and the nature of the Personal Data.

Data Integrity and Purpose Limitation

MJI limits the Consumer Personal Data it processes to that which is relevant for the purposes of the particular processing. MJI does not process Consumer Personal Data in ways that are incompatible with the purposes for which the information was collected or subsequently authorized by the relevant Consumer. In addition, to the extent necessary for these purposes, MJI takes reasonable steps to ensure that the Personal Data the company processes is (i) reliable for its intended use, and (ii) accurate, complete and current. In this regard, MJI relies on its Consumers to update and correct the relevant Personal Data to the extent necessary for the purposes for which the information was collected or subsequently authorized. Consumers may contact MJI as indicated below to request that MJI update or correct relevant Personal Data.

Subject to applicable law, MJI retains Consumer Personal Data in a form that identifies or renders identifiable the relevant Consumer only for as long as it serves a purpose that is compatible with the purposes for which the Personal Data was collected or subsequently authorized by the Consumer.


Consumers generally have the right to access their Personal Data. Accordingly, where appropriate, MJI provides Consumers with reasonable access to the Personal Data MJI maintains about them. MJI also provides a reasonable opportunity for those Consumers to correct, amend or delete the information where it is inaccurate or has been processed in violation of the Privacy Shield Principles, as appropriate. MJI may limit or deny access to Personal Data where the burden or expense of providing access would be disproportionate to the risks to the Consumer’s privacy in the case in question, or where the rights of persons other than the Consumer would be violated. Consumers may request access to their Personal Data by contacting MJI as indicated below.

Recourse, Enforcement and Liability

MJI has mechanisms in place designed to help assure compliance with the Privacy Shield Principles. MJI conducts an annual self-assessment of its Consumer Personal Data practices to verify that the attestations and assertions MJI makes about its Privacy Shield privacy practices are true and that MJI’s privacy practices have been implemented as represented and in accordance with the Privacy Shield Principles.

Consumers may file a complaint concerning MJI’s processing of their Personal Data. MJI will take steps to remedy issues arising out of its alleged failure to comply with the Privacy Shield Principles. Consumers may contact MJI as specified below about complaints regarding MJI’s Consumer Personal Data practices.

If a Consumer’s complaint cannot be resolved through MJI’s internal processes, MJI will cooperate with JAMS pursuant to the JAMS Privacy Shield Program, which is described on the JAMS website at JAMS mediation may be commenced as provided for in the JAMS rules. Following the dispute resolution process, the mediator or the Consumer may refer the matter to the U.S. Federal Trade Commission, which has Privacy Shield investigatory and enforcement powers over MJI. Under certain circumstances, Consumers also may be able to invoke binding arbitration to address complaints about MJI’s compliance with the Privacy Shield Principles.

How to Contact MJI

To contact MJI with questions or concerns about this Policy or MJI’s Consumer Personal Data practices:

Write to:
Marc Jacobs International, L.L.C.
Attn: Legal
72 Spring Street
New York, NY 10012
E-mail: [email protected]